Hi I'm Rachel, a freelance Art Director and Senior Designer based in Auckland, New Zealand. I have over 16 years integrated design experience working in New Zealand, Australia and the UK for small-medium sized businesses, through to well-known global brands in agencies. Different sectors include Health & Beauty, Fashion, Interiors, Architecture, FMCG and Financial Services.
I can understand the difficulties business owners face with trying to find their identity and set themselves apart in a competitive marketplace. It can be a daunting process knowing how to present themselves visually in a way that showcases them in the best possible light. The creative journey is an evolutionary one, and can involve trying on a few different hats before finding the one that fits. This is where I believe I can assist you with this process. Tuning into your story and vision, and turning that into something unique for you and your business.
COMPANIES I'VE WORKED FOR
JUNO KiwiSaver - Creative / Art director & Lead Designer. Responsible for original branding and logo identity along with website design, merchandise, printed collateral and advertising.
Pie Funds & Juno Investing Magazine (NZ) - Head of Design & Marketing for Pie Funds and Art Director and Senior Designer (Print & Digital) for Juno Magazine. Responsible for rebranding both businesses with printed material and within the digital space.
Source Recruitment (UK) - Clients included: Saatchi & Saatchi X, SapientNitro, Links of London, T.M Lewin, Maverick, Innovision
Projects/Brands included: Nikon Cameras, Coca Cola, Securing Sports Conference 2014, UK Trade & Investment, DHL, Bank of Gibraltar, Sky, Vodafone.
BrandBuild (AUS) - Clients included: Australian Homecare, Melbourne Homes of Distinction, Melbourne Wedding Gift Registry, National Hearing Care, Silver Star Motors/Mercedes, Silver Thomas Hanley, Straumann
Ignoto Design (NZ) - Clients included: Scion Research, Embrace - Shower Systems, Ziwipeak
Uno Magazine (NZ) - Advertising designer for various lifestyle brands in the Bay Of Plenty.
Benefitz (NZ) - Clients included: L'Oreal, Kerastase, Redken, Nair, Model Co, Australis
Throughout the 16 years of working in the design industry, a large proportion of my time has been spent working with start-ups and small businesses. Services offered have been print and digital Project Management, Art Direction, Design, Photography, and Brand Development for a wide variety of businesses across New Zealand and Australia. Industries include Beauty, Interiors, Architecture, Furniture, Finance, Education, Food, FMCG, Wedding, Health & Wellbeing, Creative services, Fashion and Lifestyle brands.
Rachel is one of those rare and naturally talented people who makes her job seem almost effortless. Asking the right questions at the right time she helped guide me through this most important process of developing a strong brand and a “story” for my new business.
Trust is an important part of this process and I realised very early on in working together, Rachel is someone I could completely trust and depend upon to interpret my thoughts and ideas, bringing them to life as if by magic! I have listened to her advice in different areas of the design and printing processes and not once been disappointed.
Anyone who has the pleasure of working with Rachel will find their experience efficient and professional. She has a delightful personality to work with bringing with her a positive and uplifting energy to any company which in turn brings a renewed passion for the work that you’re doing, a priceless commodity to any business.
Chrissy Arnold, Director
Rococo Beauty Bar, New Zealand
Today is the first chance I’ve had to read the whole mag, cover to cover with all the stories, ads and features together. I have to say I am quite blown away by the output & cannot wait to get the thing in my hands at the end of the week! Rachel, the design work is truly excellent, you have done such a great job on tying all the pieces together but injecting life and individuality into each company & story. I can’t recall any other business publication I’ve ever seen with such design flair & inspiration! And the photos and words are equally as brilliant, they really portray these companies with so much more depth than ever before.
What an amazing effort from such a minuscule team!
Smart Capital Magazine – Australian Small Scale Offerings Board, Brisbane, Australia
Rachel has been instrumental in branding, managing and designing our website over the last 8 years. She has also photographed many of our projects and showroom displays, aswell as organised all of our media, promotional and advertising material.
Rachel has exceptional design expertise and her ability to tune into us and our vision has meant that we have been able to rely on her to deliver cohesive and strong design based branding which reflects the nature of our business beautifully. We are absolutely thrilled with what she has established for us.
She has great attention to detail, always ensuring the highest quality job and we have always been on the same wavelength which makes a huge difference in getting a job done quickly and efficiently. We recommend her to anyone wanting to create an exceptional brand to promote their business.
Lynette, Director/Interior Designer
Design on James, New Zealand
Our new branding looks fantastic. We have already received many comments from our clients globally congratulating us on the new styles and how we are positioning for the future. Interestingly we are also receiving glowing comments from many people outside of the food and juice industry and they too congratulate us.
You have hit the mark with this change and certainly set us up for the next stage of our growth. The new logo give us a great story to tell and the patterns developed have been incorporated seeminglessly through all our promotion and technical work. And to top it off we have just won Business of the Year at Tauranga Regional Business Awards.
Thanks again Rachel for this assistance.
Grant Jeffrey, General Manager/Owner
Kiwifruitz - Kiwifruit Processing Company